Raise Sales through Discounts and Special OffersĮmail is the perfect avenue to alert customers of time-sensitive offers. You can review writing samples, reviews from other clients, and each writer's bio to find your perfect match. Scripted provides busy professionals access to vetted newsletter writers, many of whom have completed hundreds of writing pieces through Scripted. The good news is, there are plenty of professional writers to choose from with expertise in your industry. Brands need well-crafted content on a regular basis to capture the attention of potential customers. With the templates email marketing platforms offer, creating a branded email design doesn't take much time or expertise. When they go to their inbox, they are expecting to find more personalized offers and are more open to them. Consumers who are scrolling on social media are not necessarily in the mindset to make a purchase. 2019 data from Statista reveals the same trend, with email beating all other contact methods. Meet the Expectations of Modern ConsumersĪ 2017 SendGrid report showed 74% of consumers prefer to interact with brands via email over any other channel. If you hire a newsletter writer, this frees up your entire staff for more important tasks. Depending on your audience size and the email platform you use, it may even be free, which means the only associated cost is the time spent creating newsletters. Compared to other marketing efforts, email is one of the most affordable avenues. One of the simplest reasons email newsletters are so beneficial is the affordability. Targeting them with special offers shows appreciation and increases your customer lifetime value (CLV) - a win-win for you and your customers. This is the audience segment that you are most likely to retain as customers, so it's important to review your data and discover what keeps them around. Those who are actively engaged, long-term subscribers have gotten to know and love your brand. In fact, it will only create more traction, helping you discover your true supporters. When your audience is receiving value from your newsletter, they'll have no qualms about you sharing your brand offerings, values, and vision. Consider the 70/30 rule - providing mostly useful content that speaks to your audience with a side of advertising that promotes your products and services. But too little means you are producing free content with no return on investment. Too much selling can make subscribers feel pushed, leading to unsubscribes. Having an email list is the path of least resistance for getting in front of potential customers over and over. Using a quality CRM tool can help you manage your audience better and generate more sales through email marketing.Ĭustomers typically need several exposures to a product or service before making a purchase. Nothing is a clearer indicator of a warm lead. When your audience opts in, they are proclaiming their interest in what you have to offer. Generate Leadsīuilding an email list is the best way to generate quality leads for your business. The trick is to identify the potential benefits and take action to make them a reality. But with so many people sifting through the inbox every day, email marketing isn't the task to let fall on the back burner. If you're not getting the most out of your email newsletters, you may wonder if they are worth the time and effort. By interacting with readers consistently, brands can secure trust, recognition, and sales. Email newsletters provide a variety of benefits to small businesses and content marketers. By 2023, an estimated 4.3 billion people will use email-half the population of the world.
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